Tag Archives: Healthy

New Cheapism Research Identifies Affordable Diet Plans and Treadmills for a Healthy 2012

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New York, NY (PRWEB) January 17, 2012

Cheapism.com, a review site dedicated to finding quality low-cost products, has rounded up the best cheap treadmills and diet plans to help consumers keep their New Year?s health and fitness resolutions.

The top cheap treadmills are the Horizon Fitness T101, ProForm Performance 400, Merit Fitness 725T, and Gold?s Gym GG480. Treadmill reviews indicate that, while these budget models are best for walking or jogging, almost all are sturdy enough to accommodate users up to 300 pounds. The Horizon Fitness T101 and ProForm Performance 400 both have 2.25 continuous horsepower motors for more rigorous workouts, while the Merit Fitness 725T and Gold?s Gym GG480 models are less expensive options for walkers, consumers going through rehab, and occasional joggers.

Topping the list of cheap diet plans are Weight Watchers and eDiets, both support-based programs (as opposed to food-delivery services). Weight Watchers offers online support or more expensive in-person meetings, while eDiets is online-only. Members have the option of a meal-delivery plan for an additional cost, but that program is far less highly regarded. The new iteration of the book-based South Beach Diet also makes the list, and users can opt for extra support through an online membership for a small fee.

Weight-loss program reviews from professionals in the medical field and dieters alike size up cheap diets based on a number of criteria: proven results, the level of support, the ability to keep the weight off, and the safety of the program. Cheapism?s top picks reflect these considerations. Weight Watchers and eDiets both offer well-balanced plans for steady weight loss with support along the way, as well as guidelines and tools to help consumers maintain their target weight. The South Beach Diet is a bit restrictive at the beginning but introduces banned foods back into the diet after the initial two weeks.

About Cheapism.com

Called by The New York Times ?a Consumer Reports for the cheap,? Cheapism.com is a review site that serves consumers on a budget who want the best value for their money. Cheapism is the only review site that focuses exclusively on low-price products, a part of the market often overlooked by experts.

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How Healthy Americans Cut the Trans Fat

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Las Vegas, NV (PRWEB) June 23, 2006

Trans fats have been struck with numerous blows from medical studies and consumer health crusaders. Now the American Heart Association (AHA) has delivered what many hope will be the knockout punch. They have come forward as the first major health organization to set a recommended limit on dietary trans fats, less than 1% of total calories. On a standard 2000-calorie diet this equates to just over 2 g of trans fat per day.

Why is it so important to limit trans fats? From the AHA?s standpoint, partially hydrogenated oils cause an increase in the levels of LDL (?bad? cholesterol) and a decrease in the levels of HDL (?good? cholesterol). This inverse relationship is a widely recognized contributor to heart disease. For those who need a more visual picture, trans fats have another sneaky side effect, the infamous ?spare tire?.

Researchers at Wake Forest University School of Medicine put a group of monkeys on a reduced-calorie diet, each with a respectable 35% of calories from fat. However, some of the monkeys received a portion of their fat (8% of overall calories) from trans fats. Over a six-year time frame, the monkeys fed the diet high in trans fats had an increase in weight of 7.2 percent, versus only 1.8 percent in the other monkeys. For a 150-pound person this would equate to 10.8 pounds of weight gain per six years, versus just 2.7 pounds with the healthier diet. Worse yet, the extra fat was concentrated in the abdomen.

Fortunately, several information providers are already on top of the trans fat ban. Alisa Fleming, creator of http://www.GoDairyFree.org, has compiled product lists with over 2500 manufactured foods that are not only dairy free, but also trans fat free. According to Fleming, ?Many people cut back on dairy for allergies, lactose intolerance, weight loss, or other lifestyle choices. However, they often replace their previous dairy favorites with unhealthy alternatives. We wanted to present people with the healthiest options possible, particularly since there are so many.?

Although the lists at GoDairyFree.org were first created for dairy free consumers, they have proven beneficial for various diets. Special columns note if the foods are also vegan and/or gluten free. In addition, the lists include many types of foods (breakfast cereals, snacks, marinades, etc.) that almost any health conscious consumer would find useful.

Fleming also shared some or her favorite suggestions for cutting the trans fat:

Avoid Fried Foods – Notoriously cooked in trans fats for that perfect crispy crunch, fried foods have become an everyday indulgence in the American Diet. Although current activists are making an example of KFC, the practice of using trans fats to deep fry is rampant throughout the restaurant industry, from donut shops to fine dining. Avoid the temptation of fried foods, and you will limit your trans fat exposure significantly.

Be Selective with Pre-Baked and Packaged Foods – Food manufacturers love trans fats, as they enhance the texture and lengthen the shelf life of goods. Everything from a typical loaf of bread to a child?s box of animal crackers is suspect. This takes us to our next point?.

Always Read the Ingredients – Trans Fat Free is a very deceiving label. The FDA permits this claim of zero grams as long as the food contains less than a half a gram of trans fat per serving. The Center for Science in the Public Interest (CSPI) discovered that many products, in particular margarines, were pushing the limits of these claims. Most of those tested contained .3 to .4 grams of trans fat. With the AHA?s low recommended limit these ?insignificant? amounts add up quickly. Always check the ingredient statement for ?partially hydrogenated oil?. Its presence will confirm that the product still contains a measurable amount of trans fat.

Use Natural Oils Whenever Possible – The AHA still hesitates to recommend butter over margarine due to the high level of saturated fat. However, as noted, most brands of margarine do contain partially hydrogenated oils. Luckily, olive and vegetable oils are far more versatile in both cooking and baking than many home cooks realize. Even chocolate chip cookies come out fantastic when a reduced amount of oil is used in place of the butter or margarine.

Limit Consumption of Animal Products – Trans fats do occur naturally in small amounts within animal products such as milk, beef, and lamb. Although these foods may be a part of a healthy diet, the Standard American Diet leans towards overindulgence in this area.

For more information on the American Heart Associations new dietary guidelines, download the ?Making Healthy Food and Lifestyle Choices? brochure at http://www.AmericanHeart.org. For more information on trans fat free products, check out the free printable Grocery Shopping Product Lists at http://www.GoDairyFree.org

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Seven Rules For Living A Healthy, Disease-Free Life: New Book Prescribes Plan for Wellness and Longevity

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Indianapolis, IN (PRWEB) April 24, 2006

Most health books point to a few obvious lifestyle behaviors known to promote wellness, but none address why so many people are unable to comply with even simple recommendations. With promising anti-aging research initiatives and revolutionary advancements in science on the horizon, living a completely healthy lifestyle could actually make the dream of immortality a reality.

Still, most people fail to improve their health. According to F. Catanza Rite, Ph.D., D.H.H., the reason individuals fail to change is that they are literally ?slaves? to unhealthy behaviors and are compulsively driven by habit grooves formed in the subconscious. Bad habits foster an unhealthy lifestyle and over time, as poor choices become engrained in the subconscious mind, the ability to overturn these poor living habits seems overwhelming.

In his new book, The Rite Way to Immortality: 7 Rite Rules of Wellness, Energy & Longevity (Literary Architects, ISBN 1-933669-01-2, $ 17.95), Dr. Rite explains how individuals can move out of denial, understand their unhealthy lifestyle behaviors, and make permanent changes toward living a healthy lifestyle using his seven specific techniques. The Rite Way to Immortality provides an easy-to-remember D-R-R-I-T-E-S formula for living a healthy life which includes diet, rest, healthy rays, imbibing water, toxin-free living, exercise, and soulfulness. Dr. Rite, a practicing holistic doctor, has utilized this simple formula to help hundreds of patients prevent or control major debilitating and deadly diseases and improve their health and quality of life.

The Rite Way to Immortality: 7 Rite Rules of Wellness, Energy & Longevity defines seven practical guidelines to healthier living, citing examples of real people who overcame their unhealthy habits to live the ?Rite way.? Dr. Rite seeks to motivate readers to overcome negative habits and take essential steps to make positive changes to reverse biological age and regain youthful energy. He presents a proven change technology with effective, practical tools such as affirmations, meditation, ancient practices, positive thinking, supportive relationships, substitute activities, and many other processes that readers can utilize on their road to wellness, increased energy, and longevity.

?I have witnessed the effectiveness of Dr. Rite?s 7 Rules in overcoming premature aging, obesity, diabetes, heart disease, and many gastrointestinal diseases,? said Westminster, CA chiropractor Alexander Le. ?Anyone who is seeking high levels of wellness and energy and wants to become a healthy centenarian must read his book.?

Through his practice at The Center For Better Health, Dr. Rite proved the benefits of his 7 rules that includes a diet containing orderly molecular energies from whole raw foods, how to promote the flow of the melatonin hormone to facilitate proper rest, why exposure to solar energies are essential for bolstering the immune system, why a special type of water and volumes are necessary for proper cellular hydration and disease prevention, how Tibetan exercises keep the endocrine glands in balance and prevent disease, how control of the mind body, and emotions leads to a rhythmic connection with the Soul, and why an in-depth understanding of commercial man-made foods and animal products can prevent the ingestion of disease-producing poisonous toxins.

Dr. Rite?s rules offer the promise of a disease-free life and encourage the reader to consider the multiple and profound revolutions taking place as a result of the mapping of the human genome, stem cell research, the regrowing of new cells, tissues, and organs, reversing the aging process, and gene therapies that will enhance every part of our lives. Some of these transformations are being implemented today and other anti-aging research points the way to something humans have only dreamed about until now? the prospect of living forever. The key to a greatly extended life is to remain of sound mind and body by employing the 7 Rite Rules over the next 15 to 25 years to take full advantage of these promising transformations.

About the author:

F. Catanza Rite, Ph.D., D.H.H., at age 68, has verifiable bio markers that place him at 41 years biologically. Dr. Rite practices out of The Center for Better Health (Costa Mesa, CA), where he has helped hundreds of patients reverse their biological age and holistically overcome and prevent chronic illnesses. He has a doctorate in health care management, and has performed consulting services (including advising on and creating in-house wellness programs and fitness facilities) for many companies and corporations. Dr. Rite was previously a professor at the University of Nevada and Michigan State University.

About Literary Architects

Literary Architects, LLC is a hybrid publisher that combines the quality and standards of traditional publishing with the innovation and author-centered philosophy of self-publishing. Literary Architects’ publishing professionals specialize in selecting and partnering with committed authors to produce trade-quality books, consulting with authors to plan and execute custom sales and marketing strategies, and providing authors with fulfillment and distribution of their books.

The Rite Way to Immortality: 7 Rite Rules of Wellness, Energy & Longevity

F. Catanza Rite, Ph.D., D.H.H.

Price: $ 17.95

ISBN 1-933669-01-2

Literary Architects

Publication Date: May 2006

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Lose Weight by Fasting – Intermittent Fasting For Healthy Weight Loss!

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You can lose weight by fasting, stay healthy, and enjoy your favorite foods at the same time. That is, if you apply “intermittent fasting” for weight loss. However, there is only one very simple way to do it right and there are plenty of ways to do it wrong.

What Is Intermittent Fasting?

Intermittent fasting is the practice of going without food for a short period of time and then eating what you enjoy for a longer period of time. Fasting in this manner causes your body to use more calories than you receive, thus you lose weight.

What Are Some Of The Benefits Of Intermittent Fasting For Weight Loss?

There are plenty of other benefits to intermittent fasting.

- Your body burns stored energy (in the form of fat) during your fasting times.
- Your body has time to rest and repair itself.
- Your body’s digestive track gets a nice rest.
- Your mind is cleared.
- Your exercise performance is increased.
- You don’t have to worry about food for a day.
- You develop a keener sense of taste.
- You can eat whatever you want on your eating days.
- You can enjoy your most loved foods on your eating days.
- You have no special foods to shop for or to buy.
- It is very inexpensive to maintain.
- You will have good energy.
- You will not lower your metabolism like long-term fasting does.
- You will lose weight and enjoy your food at the same time!

There are more benefits than this, but you get the picture.

Those who lose weight by fasting the proper way, find it enjoyable and sustainable for life. Actually, it is more of a lifestyle than a diet program.

“Will I Be Able To Do A Vigorous Exercise Routine While Trying To Lose Weight By Fasting?”

This is an often-asked question.

I’m happy to say that the answer is “yes”. Actually, many people find that they have a better workout during a fasting time, not to mention the accelerated weight loss created while exercising. That’s because short-term intermittent fasting creates a calorie deficit, which forces your body to burn more fat for energy while exercising.

So, if done correctly, you will have no trouble maintaining a good exercise regime while practicing intermittent fasting. Once you learn more about how to lose weight by fasting, you will be amazed at how easy, inexpensive, and pleasurable it is. To find out more, go to the Lose Weight By Fasting page. Or, if you want a complete and powerful solution for weight loss through fasting, go to EatStopEat.com now!

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Bonavitas Energy and Recovery Drinks are “Healthy Snacks” Made with Super Foods and Offer Life Changing Opportunity to Runners, Cyclists and Fitness Enthusiasts

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Provo, UT (PRWEB) August 28, 2011

Bonavitas is announcing today, for the first time to the public, that its energy and recovery drinks are made with super foods and food based ingredients combined with energy yielding nutrients and antioxidants to supplement what the body needs but is hard to get enough of through diet alone.

Bonavitas competitive advantage lies in the unquestionable efficacy of its products, the revolutionary nature of its messaging and in the fact that it is solving the listless problem by addressing the root causes of tiredness.

Choices such as raw, local, vegan or all organic are laudable but many people are using the gym, have exercise equipment in the homes, participate and/or teach classes in pilates, zumba, yoga, cycling or running etc … they are active at least once or twice a week and aspire to do more, enjoying a healthy lifestyle, said Jacques Jonassaint, CEO of Bonavitas.

They have health and fitness goals that they are working towards and Bonavitas sole purpose is to help them achieve their objectives, he added.

Bonavitas energy and recovery drinks are also good for bodybuilders, amateur sports enthusiasts, weekend warriors, moms on the go ? and pretty much anyone else with tired muscles. The products contain no added sugar, no artificial colors, flavors, sweeteners or preservatives, and have a rainbow of super foods that restore the body?s natural balance with long term health benefits. For more information about Bonavitas energy and recovery drinks, please visit our website or call (801) 607-5931.

ABOUT BONAVITAS

Headquartered in Provo, Utah, Bonavitas is a nutraceutical company that provides healthy lifestyle functional food and supplement options for those interested in products that do not contain artificial, colors, sweeteners or flavors. Our products are designed to meet the needs of tired people. Bonavitas proposes to enter the natural dietary supplement and functional beverage channels by offering consumers a suite of products that address both the immediate need for a specific product function such as hydration or energy as we begin to tackle the underlying causes for the consumer?s tiredness. Our goal is to offer consumers products that work today but offer them a better future as well. http://www.bonavitas.com

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The Gluten Free Diet and Weight Loss – Five Tips For a Healthy Approach to Slimming

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What is gluten and why should we avoid it? Gluten is a protein found in wheat, rye and barley. Some people have an extreme allergic reaction to this protein, but many more people are intolerant of it. This intolerance can cause irritable bowels, headaches, mood swings, acne and weight gain. This article looks at the gluten free diet and weight loss by offering five tips for a healthier lifestyle.

Don’t expect to switch to a gluten free diet and expect to instantly lose all the pounds you wish to shed. If you simply switch sugary cakes to gluten free sugary cakes, then you aren’t going to see miracles happening! Your changed diet needs to be part of a holistic approach to healthier living.

Here are five tips for a healthy approach to gluten free dieting. As with any new regime, check in with your doctor first if you have health concerns.

#1 – Avoid allergens

Gluten is one of the most common food allergens.

Why not cut out all the common allergens (peanuts and tree nuts, shellfish, soy, eggs and dairy as well as gluten) for a short period of time and examine the health benefits. Then slowly reintroduce these foods one by one and monitor your body for changes.

#2 – High protein

Crank up your metabolism by eating a high protein diet. A higher metabolism will help you burn more fat during the day. Protein also helps keep you feeling fuller longer.

#3 – Low carb

To keep a steady blood sugar level stick to a low carb diet. Avoid processed sugar, white rice and alcohol but also gluten free pasta and bread. Eat lots of fruits and non-starchy vegetables. Try to use these vegetables instead of bread/pasta/rice as the mainstay of any meal.

#4 – Eat organic

Eat organic whole foods with no preservatives wherever possible.

Avoid fruit and vegetables that are covered in pesticides or have been genetically modified. Avoid meat from animals that have been given growth hormones or too many antibiotics.

#5 – Exercise

If you are new to exercise, just try walking for 20 minutes three times a week. Work this into your lifestyle such that it becomes second nature. Start small and slowly build up the frequency, duration and intensity of your workouts.

Try out these tips and you’ll soon be seeing and feeling the difference.

Discover how you can still eat a varied diet whilst increasing your energy, boosting your immune system and shedding unwanted pounds at http://www.GlutenDairySugarFree.info/

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San Francisco Weight Management Program, Greenlite Medicine Offers Helpful Tips to Stick to a Healthy Diet During the Holidays

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San Francisco, CA (PRWEB) December 07, 2011

The holidays have arrived and the alluring aromas that come with the festivities are wafting through the air ? making losing weight even more difficult. In time for the season, Greenlite Medicine, a weight management program with offices in San Francisco and Silicon Valley, reminds everyone that it?s not too late to take control during the holidays. In support of those who want to take control, Greenlite is offering $ 50 off their initial visit.

?Losing weight feels great. Imagine yourself with more energy, improved mood, increased confidence, and improved health. Our team of medical professionals will help you incorporate the essential elements of a balanced weight loss program into your lifestyle,? says Dr. Sooji Rugh, founder and medical director at Greenlite Medicine.

Greenlite Medicine offers five tips to stay healthy and keep weight in check during the festive and often indulgent holiday parties.

1. Avoid skipping meals, including breakfast. Many believe that if they skip breakfast or lunch, they can save up all of those calories for the holiday party that night. Skipping meals will only create extreme hunger and often times this will turn someone into a ravenous eating-machine, consuming many more calories than had been skipped earlier in the day.

2. Don?t hang around the Buffet. Research by Dr. Brian Wansink, best known for his work on consumer behavior and food, demonstrated that the closer a person is to food, the more they ate. They have also discovered that the heaviest people end up standing 16 feet closer to the food than the thinner ones. Stay out of the proximity of temptation. Choose food and a drink and move to a different part of the room.

3. Limit alcoholic beverages. Not only are they empty calories, they tend to loosen self-control and increase hunger. Keep a glass of water or sparkling water in hand while mingling. An occupied hand makes it easier to avoid the Hors d’oeuvres and appetizers. With a drink in hand, one can partake in the festivities without the alcohol.

4. Keep healthy snacks at work. When the holidays come around, it can be tempting to indulge in those holiday treats at work. Have nuts, fresh fruit or a protein bar on hand to turn to instead. This is not only a more nutritious choice, but it will also reduce hunger for the next meal.

5. Be kind to oneself. More than likely a slip-up or two will occur at this time of the year, but don?t get too upset about it. Remember that maintaining a healthy diet throughout the holidays takes practice. Each day is a new opportunity. If a slip-up does occur, plan to make the next meal or snack a healthy one.

For more information, contact Greenlite Medicine at (855) 214-2715 or visit them online at http://www.greenlitemedine.com. Greenlite Medicine is located at 3129 Fillmore Street San Francisco, CA 94123.

About Greenlite Medicine

Greenlite Medicine is a San Francisco weight loss clinic specializing in effective weight loss and weight management programs. More than just a weight loss diet, Greenlite Medicine provides a well-rounded system for their San Francisco clientele.

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1 Rule for Healthy Raw Food Weight Loss

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Article by Swayze

It’s no secret that many people, raw foodists or not, struggle with releasing unwanted weight. Often times this inability to lose weight stems from seemingly uncontrollable cravings for unhealthy cooked foods. These cravings often lead to binge eating, which (of course) leads to weight gain.

There is a good chance that you struggle with this problem as well. Sure, you might stick to a raw food diet for maybe a week or so, but those killer cravings always seem to rear their ugly heads again.

Once they’re back, it’s all you think about and before you know it, you’re parked at the nearest fast-food joint chowing down on the fattiest, most unhealthy food you can get your hands on. You spend the rest of the day feeling guilty and dreading your next visit with Mr. Scale. And the cycle continues…

What to do? Is there anyway to end this madness? Don’t you wish that there was one easy and effective way to finally lose weight?

Well, to day is your lucky day! Here is the #1 rule for healthy raw food weight loss:

Eat More Food!

Sounds crazy, right?;)

To tackle the weight loss issue, we have to get to the root of the problem: cravings.

Many of these cravings can be avoided by simply eating more! We are so often told to eat less and less and less for weight loss. This is not the answer. Eating less food than your body needs means receiving less volume and fewer nutrients than you require.

If you allow yourself to eat as much food as you want, I promise you will see a significant reduction in cooked food cravings.

Of course, you can’t just eat *any* foods. You want a raw diet comprised of mostly raw sweet fruits, 1-2 pounds of non-sweet fruits and tender greens, and limited amounts of fatty foods (i.e. half an avocado or 1-2 ounces of nuts per day).

You also want to be sure and eradicate (or at least limit) food such as salt, onion, garlic, and pepper from your diet. These foods are irritating to the body and they can and will lead to water retention.

How This Rule Helped Me

As wary as I am to admit it, I used to binge eat. Not only was this physically and mentally damaging, it prevented me from staying at my ideal weight for very long. Luckily, this never became a daily practice for me, but it was a nasty frequent habit nonetheless and one that became harder and harder to stop.

It was not until I learned the value of eating as much raw foods as I wanted and actually implemented this in my life that I no longer felt the urge to binge on unhealthy foods.

There were many days in which I actually ate 3000 calories worth of raw foods…well over my caloric needs for the day. And yet, I still lost weight!

That’s the beauty of a low fat, high fruit raw food diet. You really can eat pounds of food a day and experience vibrant health.

What other diet can promise that?

Moral of the Story

Eat more raw foods!

I don’t care if you just had a huge meal of 20 bananas! If you feel cravings coming on, go grab an apple or some grapes or pineapple, etc.

And don’t cause yourself unnecessary stress by worrying over how much you are eating. Your appetite will gradually lessen as your taste buds and tummy become accustomed to simpler foods. You won’t have to eat quite as much to feel satisfied.

Today, I honestly can’t even imagine eating those unhealthy foods that I used to binge on. My belly is far too full on delicious sweet fruits! :D

For more information on the best raw vegan diet, be sure to visit Fit On Raw and subscribe to Swayze’s newsletter Peachy Keen Ezine. By subscribing, you will also receive the free report The 4 Principles of a Healthy Raw Diet as well as the 5-week mini-course The Fool Proof Transition to Raw.










Thintervention Star and Best Selling Author Jackie Warner Unveils Healthy Thanksgiving Recipes at FitOrbit.com

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Los Angeles, CA (PRWEB) November 16, 2010

Celebrity fitness trainer Jackie Warner, star of ‘Thintervention with Jackie Warner’ on Bravo and author of the New York Times best-selling book “This Is Why You’re Fat (And How to Get Thin Forever),” has unveiled her free 2010 Healthy Thanksgiving Menu, found at http://www.fitorbit.com/ib/JACKIESHOLIDAY. Warner developed this healthy menu in partnership with market leader FitOrbit as part of her online personal training program, which provides clients with one-to-one communication with real human trainers who provide custom fitness plans for under $ 11 a week.

“Thanksgiving is usually the start of the slippery slope to winter weight gain,” notes Warner. “Take control of your diet with these delicious and healthy Thanksgiving recipes, and give yourself a head start on your 2011 New Years weight loss resolutions.”

The centerpiece of Jackie Warner’s healthy Thanksgiving dinner is a holiday turkey, but recipes for a healthy and hearty soup along with a unique take on classic mashed potatoes and a tasty dessert make for a complete and healthier menu:

Weight Loss Trends, Diet Trends & Nutrition Trends Pose Credibility Crisis for Weight Loss & Healthy Lifestyle Businesses in 2011

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Dallas, TX (PRWEB) January 4, 2011

The new Health and Wellness Insider?s Guide To Durable Trends, Fleeting Fads & Innovative Ideas identifies influential weight loss trends and diet trends which will challenge the credibility and expertise of health and wellness businesses in 2011 and beyond, announced Leslie Nolen, president of The Radial Group.

Says Nolen, whose firm provides marketing services and strategy consulting for health and wellness businesses, “Eating right is getting more and more complicated. Consumers are frustrated, and they’re demanding trustworthy and actionable advice that separates facts from outdated information or outright fiction.”

The uniquely comprehensive Health and Wellness Insider’s Guide identifies the most promising opportunities and the most serious challenges in every important health and wellness sector: fitness, nutrition and weight loss trends, conventional, complementary and alternative healthcare trends, diabetes and obesity diabetes trends, and longevity and aging.

Selected nutrition trends and diet trends include:

1) Shouldn’t we just eat…food?

Simple, sensible guidance like Michael Pollan’s food rules – “Don’t eat ingredients you don’t have at home” – resonates with consumers who are desperate for easy-to-implement nutrition and weight loss advice that doesn’t rest on the shifting sands of nutrition research.

2) Eat your politics

Food’s not just fuel anymore. What , when, where and how you eat is becoming a personal political statement that covers fair trade, sustainable agriculture, GMO and more. And it’s complicated by the ever-growing list of suspect foods: sodium, sugar, processed grains, HFCS and other ‘bad’ carbs – plus foods containing gluten, nuts, dairy, soy and even seafood.

3) Is everything we know wrong?

A recent meta-analysis concludes that saturated fat isn’t linked to heart disease or stroke. Is dairy a good guy or a bad guy? Is white sugar really a better choice than HFCS? Who knows? Consumers don’t, and they’re pretty sure health and wellness professionals don’t either.

4) Eat two pomegranates and call me in the morning

While strong proof that specific foods offer therapeutic benefits is tough to find, consumers love the idea of ‘food as medicine’ and they’re increasingly frustrated by healthcare professionals who simply dismiss this possibility.

5) If you can’t trust City Hall – who can you trust?

A recent study found that the commonly physician-recommended DASH diet, Mediterranean diet and South Beach Diet don’t actually meet the U.S. Recommended Daily Intakes. No wonder consumers are throwing up their hands.

Nolen notes that “Consumers don’t know who to believe anymore. They’re increasingly skeptical and cynical thanks to the surge in conflicting nutrition guidance with no clear answers.” Health and wellness businesses which provide authoritative and actionable healthy weight and nutrition guidance that produces sustainable results will enjoy a lasting competitive advantage.

Review all the nutrition, diet and weight loss trends plus fitness trends, CAM and conventional healthcare trends, diabetes and obesity trends and aging.

The Radial Group, headquartered in Dallas, TX, provides marketing services and profit strategies for health and wellness businesses ranging from sole practitioners to well-established national brands.

Radial’s free weekly newsletter provides business tips tailored to health and wellness businesses.

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